01
Growing
Thinner skin carries less blood to the root. With less food, the hair stops growing sooner.
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In their own words★★★★★4.9 / 5Loved by 30,000+ women
"My part kept getting wider and I just blamed my age. six weeks in and the shedding in the shower slowed right down. My hairdresser noticed before I did!"
"Every rosemary oil I tried left my scalp itchy and red. Lumina is the first one that didnt burn and my curls finally feel full at the roots again"
"I'd stopped wearing my hair down because you could see my scalp in photos… three months in and there's real fullness at the crown again."
"twice a week, two hours, done. At 62 I really didn't expect new growth along my hairline but there it is!"
The fade cycleWhy your ponytail gets
Why your ponytail gets
smaller every year
Your hair falls out and grows back all the time. After 40, each new hair grows back a little thinner. Year after year, your ponytail shrinks.
The cause is your scalp. It's skin, and after 40 it gets thinner and drier, like your face. That hurts each hair at every stage.
02
Resting
Drier skin makes less oil. The root dries out while it rests and makes a weaker hair.
03
Coming through
Pushing through dry skin leaves the new hair brittle. It snaps before it gets long.
04
Between cycles
Once a hair falls, its root sits empty. With less oil to shield it, it wears down.
After 45, it speeds up
Around menopause, skin thins and dries faster, on your face and on your scalp. So your hair thins faster too.
52%of women after menopause have thinning hair.³
Your next hair isn't made yet. Help your scalp at every stage, and it grows in thicker.
Full-cycle dosing
Give your scalp back what it lost
Lumina goes right on your scalp. Jojoba sinks in like your own oil and carries four oils to the root. Each is dosed for one stage, because too much would hurt your scalp.
Each new hair comes in a little thicker than the last. Over the months, your ponytail fills back in.
01Growing
Rosemary brings blood back to the root, dosed high enough to work, low enough to never burn. The hair grows longer.
02Resting
A little castor keeps the resting root fed, never clogged. The next hair starts fuller.
03Coming through
Argan coats each new hair as it comes through, so it doesn't snap as it grows.
04Between cycles
Vitamin E, the one most oils leave out, fights the oxidative stress that ages the scalp after 40, so new hair starts strong.
What Lumina does
for your hair
01Lift at the root
Fuller roots along your part and across your crown.
02Length that stays
Each hair keeps growing out to its full length.
03Your hair stays with you
Fewer hairs in your brush and on the shower floor.
04Lightweight on fine hair
No grease left behind to weigh fine hair down.
05New hairs along your part
Short new hairs filling in where your scalp showed.
- MTWTFSS06
Fits your week
Two or three times a week. The other days are yours.
Before and after
Before
AfterHeather's before and after, from her review.
"See my before and after, do I need to say more?? It's not overnight. patience has alot to do with it but this is the only product I actually kept using regularly."
HeatherVerified buyer
Before
AfterEdith's before and after
"Mine got dry, thin and would barely grow past my shoulders anymore. This oil made my scalp feel healthy again!"
Edith, 61Verified buyer
When your hair comes back, so do you
- Hiding under hats and messy bunsWearing your hair down because you want to
- Not knowing the tired woman in the mirrorSeeing yourself again, and liking her
- Pulling away when he reaches for your hairHis hand in your hair, and you let it stay
- Praying nobody looks at your partBeing asked if it's extensions
- Ducking out of every family photoFront and center, even shot from above
Why everything else
gets you halfway
Everything on your shelf does one thing, at one strength. Nothing in Lumina is new. What's new is the dosing.
Lumina
Minoxidil
Hair supplements
Viral rosemary oilHow often
2–3 times a week
Every day, for good
Pills every day
Whenever you remember
Where it works
Every stage, at the scalp
One drug, one strength
Through your bloodstream
One oil, guessed dose
At the start
Calm from the first use
Itch and an early shed
Nothing you can feel
Burns your scalp at full strength
On your hair
Nothing, once washed
Sits on your roots
Nothing to see
A burnt scalp sheds more
What it costs
From $37.99 a month
About $29 a month, for life
$88 a month
$10, plus the guesswork
Your money back
30 days, no hassle
No
Only after six bottles
No
What's in the bottle,
and why
Five natural oils, scientifically dosed: Simmondsia Chinensis (Jojoba) Seed Oil · Argania Spinosa (Argan) Kernel Oil · Ricinus Communis (Castor) Seed Oil · Rosmarinus Officinalis (Rosemary) Leaf Oil · Tocopherol (Vitamin E)
01 · Balances and carriesJojobaIt's the oil closest to your scalp's own. It sinks in instead of sitting on top, and carries the other four with it.
02 · Keeps hair growingRosemaryIt keeps blood flowing to the root, where new hair is made. We use 1.5%, under the 2% where rosemary starts to irritate the scalp.
03 · Feeds the resting rootCastorIt keeps your scalp moist while the root rests. Just a little, because too much clogs the root and tangles hair.
04 · Protects the new hairArganIt coats the new hair as it grows, so it stays strong, shiny and long instead of snapping.
05 · Guards the rootVitamin EIt fights the oxidative stress that ages the scalp after 40, so new hair starts strong. Most hair oils leave it out.
Our promise
to you
The best natural oils, scientifically dosed
We buy the finest of each oil, then dose every one for its stage.
Scientifically proven formula
Every oil is chosen from published hair research, then blended as one.
30‑day money‑back guarantee
If your hair doesn't look and feel transformed, every dollar comes back.
Week 0Month 3What women saw with Lumina
98%
saw it grow longer with steady use92%
grew new hair at the hairline by week 899%
finally used a scalp oil with no burn91%
watched the drain go quiet by week 4What you'll notice, and when
Start My 90-Day Ritual →- Weeks 2–4
The drain goes quiet
Less in the brush first, then less in the shower.
- Weeks 6–8
No more snapping
Your ends stop breaking off and your blowout holds past lunch.
- Months 2–3
Fuzz at the part
Short new hairs stand up when the light catches them.
- Months 3–4
It keeps building
Each round of new hair comes in stronger than the last.
- Month 6
Compare your photo
Hold your ponytail up against your day-one photo and see the difference.
The science, for the skeptic in you
Sources (14)
- Paus R, Cotsarelis G (1999). The biology of hair follicles. New England Journal of Medicine, 341(7):491–497.
- Ohnemus U, Uenalan M, Inzunza J, Gustafsson JA, Paus R (2006). The hair follicle as an estrogen target and source. Endocrine Reviews, 27(6):677–706.
- Chaikittisilpa S, et al (2022). Prevalence of female pattern hair loss in postmenopausal women: a cross-sectional study. Menopause, 29(4):415–420.
- Pazyar N, Yaghoobi R, Ghassemi MR, Kazerouni A, Rafeie E, Jamshydian N (2013). Jojoba in dermatology: a succinct review. Giornale Italiano di Dermatologia e Venereologia, 148(6):687–691.
- Panahi Y, Taghizadeh M, Marzony ET, Sahebkar A (2015). Rosemary oil vs minoxidil 2% for the treatment of androgenetic alopecia: a randomized comparative trial. Skinmed, 13(1):15–21.
- Murata K, Noguchi K, Kondo M, et al (2013). Promotion of hair growth by Rosmarinus officinalis leaf extract. Phytotherapy Research, 27(2):212–217.
- Gavazzoni Dias MF (2015). Hair cosmetics: an overview. International Journal of Trichology, 7(1):2–15.
- Guillaume D, Charrouf Z (2011). Argan oil and other argan products: use in dermocosmetology. European Journal of Lipid Science and Technology, 113(4):403–408.
- Koyama T, Kobayashi K, Hama T, Murakami K, Ogawa R (2016). Standardized scalp massage results in increased hair thickness by inducing stretching forces to dermal papilla cells in the subcutaneous tissue. Eplasty, 16:e8.
- Trüeb RM (2009). Oxidative stress in ageing of hair. International Journal of Trichology, 1(1):6–14.
- Beoy LA, Woei WJ, Hay YK (2010). Effects of tocotrienol supplementation on hair growth in human volunteers. Tropical Life Sciences Research, 21(2):91–99.
- Thiele JJ, Ekanayake-Mudiyanselage S (2007). Vitamin E in human skin: organ-specific physiology and considerations for its use in dermatology. Molecular Aspects of Medicine, 28(5–6):646–667.
- Patel VR, Dumancas GG, Kasi Viswanath LC, Maples R, Subong BJ (2016). Castor oil: properties, uses, and optimization of processing parameters in commercial production. Lipid Insights, 9:1–12.
- Maduri VR, Vedachalam A, Kiruthika S (2017). "Castor oil" hair felting: a case report. International Journal of Trichology, 9(3):116–118.
In a 6-month study, people using rosemary oil grew as much hair as people using 2% minoxidil, the drug in most hair-loss foams.5
The rosemary group also had less itchy scalps.5 In the lab, rosemary extract helped hair grow back.6
The catch: above 2%, rosemary irritates the scalp, and an irritated scalp sheds more. Many brands go over it. Lumina uses 1.5%.
What this means for youthe growing power of rosemary, without the burn.
Everyday wear from sun, pollution and stress damages the hair root and makes it age faster.10
Vitamin E is your skin's first defense against that damage.12 In one study, people who took a form of vitamin E for 8 months grew 34.5% more hair.11
Most hair oils leave it out. Lumina puts it right on your scalp.
What this means for youthe root is protected between hairs, so each new start is stronger.
Jojoba is the closest oil there is to the oil your scalp makes, so it sinks in instead of sitting on top.4
Castor feeds a dry scalp, but too much can tangle hair into knots,14 so Lumina uses just a little.13 Argan coats and protects the hair as it grows, so it breaks less.78
What this means for youa balanced scalp, and new hair that keeps its length.
Your hair roots respond to estrogen. It helps keep each hair in its growing years.2
Around menopause, estrogen drops and your scalp gets thinner and drier, so each new hair comes back thinner, faster.1 That's why 52% of women after menopause have thinning hair.3
What this means for youyour scalp needs more help now than it did at 35. Lumina gives it help at every stage.
In a 24-week study, a short daily scalp massage made hair thicker.9
Gentle pressure stretches the cells within the hair follicles that make new hair.9
That's why every use of Lumina starts with your fingertips or a scalp massager.
What this means for youthe way you put it on helps it work.
How to use it
Before you wash, 2–3 times a week.
01Wake the scalp
Massage your dry scalp with your fingertips or a scalp massager.
02Section and oil
Part your hair into sections and put the oil straight onto your scalp.
03Massage it in
Work it in slowly with your fingertips.
04Leave it 2 to 6 hours
Get on with your day. Past 6 hours it does nothing more, so never leave it on overnight.
05Wash it out
Your normal shampoo takes it all, leaving nothing on your hair.
Why Soralune
"Sora is the sky, Lune is the moon. Inspired by the beauty of nature and the quiet moments we take for ourselves. Because beautiful hair begins with a little care."
What a hair expert sees
She looks at scalps all day
A trichologist is a hair and scalp specialist.
Under her magnifier, she sees the Fade Cycle up close: a dry scalp, thin new hairs at the part, roots that quit too early.
- "When a woman over 40 tells me her hair is thinning, I look at her scalp first. That's where it starts."
- "One oil can't fix the whole cycle. Every stage needs its own help, in the right amount."
- "Lumina does what I tell my clients to do: feed the scalp, protect the root, and keep it simple."
Claire WhitmoreCertified trichologist
What women ask before they start
01I'm on minoxidil. Why switch?
Minoxidil only works while you never stop: every day, for life. In a 6-month study, rosemary grew as much hair as 2% minoxidil, with less itch. Lumina doses it at 1.5%, before you wash, 2–3 times a week.
02My labs came back "in range." So what's going on?
A blood test reads your blood. Nobody checked your scalp, where your next hair is made.
03Shouldn't HRT take care of my hair?
Plenty of women start HRT, sleep through the night again, and still watch the ponytail shrink. HRT steadies your hormones, but it was never built for the scalp your next hair grows from. Lumina is.
04Is my hair too far gone?
If any new hair is still coming in, however fine, your roots are still working. Lumina feeds them at every stage.
05It runs in my family. Does that change anything?
You had these exact genes at 25, when your ponytail was thick. The genes didn't change. Your hair cycle did, and it runs at your scalp, the one place you can reach 2–3 times a week.
06Will oil make my fine hair greasy?
No. Castor is kept to a small dose, so it never feels heavy, and it all comes out in one wash. If your hair still feels heavy, shampoo a second time and you're done.
07Is it fine on silver or colored hair?
Yes. It sits on your scalp for a few hours and washes out, so your silver or your color stays the same.
08What does it smell like?
Not the Thanksgiving-stuffing rosemary you remember. Ours is held at 1.5% in a jojoba base, so it's a soft herbal note while it works, and it leaves with your shampoo.
09Do I use it forever?
For as long as you want your new hair coming in stronger. Two or three times a week is an easy habit to keep.
10Why $37.99 when rosemary oil costs $10?
The $10 bottle is one oil at a guessed dose, and at full strength it burns your scalp, which only makes shedding worse. Lumina keeps rosemary at 1.5% and doses all five oils for you, with a 30-day money-back guarantee.
11Which pack should I get?
The 90-Day Ritual. Hair grows slowly. By month 3 the shedding has slowed and new hairs are coming in, and there's a visible difference by month 6. It's also the best price, at $37.99 a bottle.
12When do I take my day-one photo?
Before your first use, take a photo of your part and your ponytail. At month 6, hold it up against your hair.
13How does the 30-day guarantee work?
Email support@soralune.com within 30 days of delivery and tell us how it went. We take it from there.
Your day-90 hair is being made now.Start My 90-Day Ritual →
Your hair decides
Watch the drain go quiet, then judge us.
If Lumina doesn't transform the look and feel of your hair, you get your money back.
- 30 days to decide
- Your money back
They started where
you are now.
★★★★★Verified buyer
"At 61 your hair changes so much and nobody really prepares you for it. Mine got dry, thin and would barely grow past my shoulders anymore. This oil made my scalp feel healthy again! Less hair in the drain and finally little baby hairs around my temples again, worth every penny honestly"
Edith, 61
Lumina Scalp Oil★★★★★Verified buyer
"women in menopause, buy this!! it works wonders if your hair started changing. My daughter is 5 months postpartum and she uses it too"
SandraLumina Scalp Oil★★★★★Verified buyer
"See my before and after, do I need to say more?? It's not overnight. patience has alot to do with it but this is the only product I actually kept using regularly."
HeatherLumina Scalp Oil★★★★★Verified buyer
"I dont usually write reviews but this one deserves it. I'm 59 and had that awful thinning at my crown. Been using Lumina before wash days twice a week (sometimes 3x) and my scalp looks healthier already. The constant shedding has slowed down SO much."
Rita F., 59Lumina Scalp Oil★★★★★Verified buyer
"i have been on a healthy hair journey FOR YEARS and trust me, hair oiling is the best thing you can start doing if you want your hair to grow. But it's all about the ratio and you need to get that right. Lumina Oil is my holy grail"
Michaela, 24Lumina Scalp Oil★★★★★Verified buyer
"Burned my scalp twice with DIY rosemary oil and assumed I was just too sensitive. First time with Lumina, nothing. No burn no itch. It was never my skin it was the dose. Please do your research and try this."
Annique, 41Lumina Scalp Oil★★★★★Verified buyer
"7 months postpartum and my hair started thinning so fast, I was literally watching my temples disappear. Started Lumina because two of my friends told me to. The shedding slowed down first and then tiny baby hairs started coming back. I cried a little"
Olivia, 33Lumina Scalp Oil★★★★★Verified buyer
"My daughter bought this for me after I saw her oiling her hair before she washes it. Didn't expect much even though her hair is stunning, I'm not 16 anymore you know.. but I'm on my 3rd bottle now and I really do feel my hair is growing in thicker."
Marie E.Lumina Scalp Oil