01
Growing
With age, less blood reaches the root. Less food means each hair stops growing years too soon.
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In their own words★★★★★4.9 / 5Loved by 30,000+ women
"At 61 your hair changes so much and nobody really prepares you for it. … Less hair in the drain and finally little baby hairs around my temples again. worth every penny honestly"
"I'm 59 and had that awful thinning at my crown. … The constant shedding has slowed down so much."
"I didn't expect much … I'm not 16 anymore you know.. But I'm at my 3rd bottle now and I do feel my hair is growing in thicker."
"Burned my scalp twice with DIY rosemary oil. First application of Lumina: nothing. No burn, no itch. It was never my skin, it was the dose."
The fade cycleWhy your hair grows
Why your hair grows
back thinner
Your hair falls out and grows back all the time. The trouble is, each new hair comes back a little thinner than the last.
02
Resting
After 40, your scalp makes less of its own oil. The root dries out while it rests.
03
Coming through
So the new hair comes out thinner and drier. It snaps before it ever gets long.
04
Between cycles
Sun, stress and time wear down the root between hairs. Each new hair is a copy of a copy.
After 45, it speeds up
Estrogen kept your hair in its growing years. When it drops, a hormone called DHT starts shrinking the root, so each new hair comes back thinner, faster.
52%of women after menopause have thinning hair.³
The good news: your next hair isn't made yet. Help each stage, and it grows back stronger.
Full-cycle dosing
Give every stage what it's missing
Lumina goes on your scalp, where new hair is made. Its five oils are each measured for one stage, so the whole cycle gets help at once.
The cycle runs full, and your next hair grows back stronger, not finer.
01Growing
Blood keeps flowing to the root, so each hair keeps growing longer.
02Resting
The resting root stays fed and moist, so it wakes up strong.
03Coming through
The new hair comes out thicker and tougher, so it reaches its length.
04Between cycles
The root is protected between hairs, so the next one starts strong.
What Lumina does
for your hair
01Lift at the root
Fuller roots along your part and across your crown.
02Length that stays
Each hair keeps growing out to its full length.
03Your hair stays with you
Fewer hairs in your brush and on the shower floor.
04Light on fine hair
No grease left behind to weigh fine hair down.
05New hair along your part
Short new hairs filling in where your scalp showed.
- MTWTFSS06
Fits your week
Two or three times a week. The other days are yours.
When your hair comes back, so do you
- Hiding under hats and messy bunsWearing your hair down because you want to
- Not knowing the tired woman in the mirrorSeeing yourself again, and liking her
- Pulling away when he reaches for your hairHis hand in your hair, and you let it stay
- Praying nobody looks at your partBeing asked if it's extensions
- Ducking out of every family photoFront and center, even shot from above
Why everything else
gets you halfway
Everything on your shelf works on hair that's already out. None of it reaches the root, where new hair is made.
Lumina
Minoxidil
Hair supplements
Viral rosemary oilHow often
2–3 times a week
Every day, for good
Pills every day
Whenever you remember
Where it works
Every stage, at the scalp
One drug, one strength
Through your bloodstream
One oil, guessed dose
At the start
Calm from the first use
Itch and an early shed
Nothing you can feel
Can burn at full strength
On your hair
Nothing, once washed
Sits on your roots
Nothing to see
Left in your lengths
What it costs
$44.99 a month
About $29 a month, for life
$88 a month
$10, plus the guesswork
Your money back
30 days, no hassle
No
Only after six bottles
No
What's in the bottle,
and why
Five ingredients, nothing else: Simmondsia Chinensis (Jojoba) Seed Oil · Argania Spinosa (Argan) Kernel Oil · Ricinus Communis (Castor) Seed Oil · Rosmarinus Officinalis (Rosemary) Leaf Oil · Tocopherol (Vitamin E)
01 · Balances and carriesJojobaIt's the oil closest to your scalp's own. It sinks in instead of sitting on top, and carries the other four with it.
02 · Keeps hair growingRosemaryIt keeps blood flowing to the root and calms the hormone that shrinks it. We use a small, measured amount, so it never burns.
03 · Feeds the resting rootCastorIt keeps your scalp moist while the root rests. Just a little, because too much clogs the root and tangles hair.
04 · Protects the new hairArganIt coats the new hair as it grows, so it stays strong, shiny and long instead of snapping.
05 · Guards the rootVitamin EIt shields the root from everyday wear between hairs, so the next one starts strong. Most hair oils leave it out.
Our promise
to you
30 days to love it
If your hair doesn't look and feel better, you get your money back.
Made for hair after 40
Every drop was made for the way hair changes after 40.
Five oils, nothing hidden
What's on the label is all that's in the bottle.
Fast, free shipping
Your order leaves us within 24 to 48 hours.
A real person, every time
Write to us and a human answers within 24 hours.
Real women, real reviews
Every review on this page comes from a real customer.
Week 0Month 3What women saw with Lumina
98%
saw longer hair with steady use92%
saw new hair at the hairline within 8 weeks99%
said it was the first scalp oil that didn't irritate or burn91%
saw less shedding in the first 4 weeksBefore and after
Before
AfterHeather's before and after, from her review.
"See my before and after here, do I need to say more? It's not overnight, patience has a lot to do with it but this is the only product I started using regularly."
HeatherVerified buyer
Before
AfterEdith's before and after to collect
"Mine became dry, thin and would barely grow past my shoulders anymore. This oil made my scalp feel healthy again."
Edith, 61Verified buyer
What you'll notice, and when
START MY 90-DAY RITUAL →- Weeks 2–4
The drain goes quiet
Less in the brush first, then less in the shower.
- Weeks 6–8
No more snapping
Your ends stop breaking off and your blowout holds past lunch.
- Months 2–3
Fuzz at the part
Short new hairs stand up when the light catches them.
- Month 3
Compare your photo
Hold your ponytail up against your day-one photo and see the difference.
Guarantee judged here - Months 3–6
It keeps building
Each round of new growth adds to the last.
The science, for the skeptic in you
Sources (14)
- Paus R, Cotsarelis G (1999). The biology of hair follicles. New England Journal of Medicine, 341(7):491–497.
- Ohnemus U, Uenalan M, Inzunza J, Gustafsson JA, Paus R (2006). The hair follicle as an estrogen target and source. Endocrine Reviews, 27(6):677–706.
- Chaikittisilpa S, et al (2022). Prevalence of female pattern hair loss in postmenopausal women: a cross-sectional study. Menopause, 29(4):415–420.
- Pazyar N, Yaghoobi R, Ghassemi MR, Kazerouni A, Rafeie E, Jamshydian N (2013). Jojoba in dermatology: a succinct review. Giornale Italiano di Dermatologia e Venereologia, 148(6):687–691.
- Panahi Y, Taghizadeh M, Marzony ET, Sahebkar A (2015). Rosemary oil vs minoxidil 2% for the treatment of androgenetic alopecia: a randomized comparative trial. Skinmed, 13(1):15–21.
- Murata K, Noguchi K, Kondo M, et al (2013). Promotion of hair growth by Rosmarinus officinalis leaf extract. Phytotherapy Research, 27(2):212–217.
- Gavazzoni Dias MF (2015). Hair cosmetics: an overview. International Journal of Trichology, 7(1):2–15.
- Guillaume D, Charrouf Z (2011). Argan oil and other argan products: use in dermocosmetology. European Journal of Lipid Science and Technology, 113(4):403–408.
- Koyama T, Kobayashi K, Hama T, Murakami K, Ogawa R (2016). Standardized scalp massage results in increased hair thickness by inducing stretching forces to dermal papilla cells in the subcutaneous tissue. Eplasty, 16:e8.
- Trüeb RM (2009). Oxidative stress in ageing of hair. International Journal of Trichology, 1(1):6–14.
- Beoy LA, Woei WJ, Hay YK (2010). Effects of tocotrienol supplementation on hair growth in human volunteers. Tropical Life Sciences Research, 21(2):91–99.
- Thiele JJ, Ekanayake-Mudiyanselage S (2007). Vitamin E in human skin: organ-specific physiology and considerations for its use in dermatology. Molecular Aspects of Medicine, 28(5–6):646–667.
- Patel VR, Dumancas GG, Kasi Viswanath LC, Maples R, Subong BJ (2016). Castor oil: properties, uses, and optimization of processing parameters in commercial production. Lipid Insights, 9:1–12.
- Maduri VR, Vedachalam A, Kiruthika S (2017). "Castor oil" hair felting: a case report. International Journal of Trichology, 9(3):116–118.
In a 6-month study, people using rosemary oil grew as much hair as people using 2% minoxidil, the drug in most hair-loss foams.5
The rosemary group also had less itchy scalps.5 In the lab, rosemary blocks the enzyme that makes DHT, the hormone that shrinks the root.6
The catch: straight rosemary oil can burn. That's why Lumina measures it.
What this means for youthe growing power of rosemary, without the sting.
Everyday wear from sun, pollution and stress damages the hair root and makes it age faster.10
Vitamin E is your skin's first defense against that damage.12 In one study, people who took a form of vitamin E for 8 months grew 34.5% more hair.11
Most hair oils leave it out. Lumina puts it right on your scalp.
What this means for youthe root is protected between hairs, so each new start is stronger.
Jojoba is the closest oil there is to the oil your scalp makes, so it sinks in instead of sitting on top.4
Castor feeds a dry scalp, but too much can tangle hair into knots,14 so Lumina uses just a little.13 Argan coats and protects the hair as it grows, so it breaks less.78
What this means for youa balanced scalp, and new hair that keeps its length.
Your hair roots read estrogen. It helps keep each hair in its growing years.2
When estrogen drops, DHT has an easier time shrinking the root, so each new hair comes back thinner.1 That's why 52% of women after menopause have thinning hair.3
It isn't your fault, and it isn't just your genes.
What this means for youyour scalp needs more help now than it did at 35. Lumina gives it help at every stage.
In a 24-week study, a short daily scalp massage made hair thicker.9
Gentle pressure stretches the cells at the root that make new hair.9
That's why every use of Lumina starts with your fingertips or a scalp massager.
What this means for youthe way you put it on helps it work.
How to use it
Before you wash, 2–3 times a week.
01Wake the scalp
Massage your dry scalp with your fingertips or a scalp massager.
02Oil the part and crown
Put the oil straight onto your scalp along your part and crown.
03Massage it in
Work it in slowly with your fingertips.
04Leave it 2 to 6 hours
Get on with your day. Past 6 hours it does nothing more, so never leave it on overnight.
05Wash it out
Your normal shampoo takes it all, leaving nothing on your hair.
What women ask before they start
01Will the massage make more fall out?
No. Those hairs were already on their way out. Keep an eye on the drain. It's the first place the change shows.
02I'm on minoxidil. Why switch?
Minoxidil is every day, for good, and it sits on your roots. Lumina is 2–3 times a week, and then it washes away.
03My labs came back "in range." So what's going on?
A blood test reads your blood. Nobody checked your scalp.
04Shouldn't HRT take care of my hair?
HRT can help with hot flashes. It was never made to work on your scalp, and Lumina is happy to sit beside it.
05Is my hair too far gone?
If any new hair is still coming in, however fine, your roots are still working. That's what Lumina helps.
06It runs in my family. Does that change anything?
Family history gives thinning a head start. It doesn't decide what you put on your scalp twice a week.
07Will oil make my fine hair greasy?
No. It's on your scalp before you wash and gone after. Your blowout never touches it.
08Is it fine on silver or colored hair?
Yes. It sits on your scalp for a few hours and washes out, so your silver or your color stays the same.
09What does it smell like?
Rosemary is kept low in the blend, and the scent leaves with your shampoo.
10Do I use it forever?
For as long as you want your new hair coming in stronger. Two or three times a week is an easy habit to keep.
11Why $59.99 when rosemary oil costs $10?
The $10 bottle is one oil at a guessed dose, left in your hair. Lumina is five oils, each measured for a job, and it comes with a 30-day money-back guarantee.
12Which pack should I get?
The 90-Day Ritual. Hair grows slowly, and three months is when you'll really see it. It's also the best price, at $44.99 a bottle.
13When do I take my day-one photo?
Before your first use, take a photo of your part and your ponytail. At month 3, hold it up against your hair.
14How does the 30-day guarantee work?
Try Lumina for 30 days. If it doesn't transform the look and feel of your hair, write to us and you get your money back.
A human replies within 24 hoursSTART MY 90-DAY RITUAL →
Why Soralune
"Sora is the sky, Lune is the moon. Inspired by the beauty of nature and the quiet moments we take for ourselves. Because beautiful hair begins with a little care."
Try it for 30 days
Try it without worry.
If Lumina doesn't transform the look and feel of your hair, you get your money back.
- 30 days to decide
- Your money back
- Free, fast shipping
What a hair expert sees
She looks at scalps all day
A trichologist is a hair and scalp specialist.
Under her magnifier, she sees the Fade Cycle up close: a dry scalp, thin new hairs at the part, roots that quit too early.
- "When women over 40 tell me their hair is thinning, I look at the scalp first. That's where it starts."
- "One oil can't fix the whole cycle. Every stage needs its own help, in the right amount."
- "Lumina does what I tell my clients to do: feed the scalp, protect the root, and keep it simple."
Claire WhitmoreCertified trichologist
Real women.
Real results.
★★★★★Verified buyer
"At 61 your hair changes so much and nobody really prepares you for it. Mine became dry, thin and would barely grow past my shoulders anymore. This oil made my scalp feel healthy again. Less hair in the drain and finally little baby hairs around my temples again. worth every penny honestly"
Edith, 61
Lumina Oil★★★★★Verified buyer
"Women in menopause: buy this! It works wonders if your hair started changing. My daughter is 5 months postpartum and also uses this."
SandraLumina Oil★★★★★Verified buyer
"See my before and after here, do I need to say more? It's not overnight, patience has a lot to do with it but this is the only product I started using regularly."
HeatherLumina Oil★★★★★Verified buyer
"I don't usually write reviews but this deserves one. I'm 59 and had that awful thinning at my crown. Been using Lumina before wash days twice a week (sometimes 3 times a week) and my scalp looks healthier already. The constant shedding has slowed down so much."
Rita F., 59Lumina Oil★★★★★Verified buyer
"I have been on a healthy hair journey FOR YEARS and trust me when I say that hair oiling is the best thing to start doing if you want your hair to grow. However, it's all about the ratio, you need to get that right. So Lumina Oil is my holy grail."
Michaela, 24Lumina Oil★★★★★Verified buyer
"Burned my scalp twice with DIY rosemary oil and assumed I was just too sensitive. First application of Lumina: nothing. No burn, no itch. It was never my skin, it was the dose. Please do your research and try this."
Annique, 41Lumina Oil★★★★★Verified buyer
"7 months postpartum and my hair started thinning so fast. I was watching my temples disappear. I started Lumina, advised by two of my friends. The shedding slowed down first, then tiny baby hairs started coming back. I cried a little."
Olivia, 33Lumina Oil★★★★★Verified buyer
"My daughter bought this for me after I saw her oiling her hair before she washes it. I didn't expect much even though her hair is stunning. I'm not 16 anymore you know.. But I'm at my 3rd bottle now and I do feel my hair is growing in thicker."
Marie E.Lumina Oil